The YPF Book Launch 3: ELECTRIC HURRICANE

FOR IMMEDIATE RELEASE

ELECTRIC HURRICANE: YPF Art Show and Artist Book Launch

The YPF, a Montreal based art collective, will be launching their new artist book at the General 54 (54 St. Viateur Street West, Montreal, QC) on Thursday March 13th, 2008 starting at 7PM. To commemorate the launch of the book, the YPF will be exhibiting a new series of works entitled "Electric Hurricane".

Beverages and snacks will be offered along side the rockin' musical workings of YPF DJ's. Show will run from March 11th until April 20th. More information follows.

YPF ARTIST BOOK III

This will be the YPF's third, multi-edition, hand-made artist book. It is a 150 edition publication, featuring the unique contributions including silkscreen prints, hand drawings, wood cuts, photographs and lovely tidbits. Each book contains original work from each of the individual artists of the YPF. Contributing YPF artists include James Braithwate, Emily Birnbaum, Dessa Harhay, Aaron McConomy, Jen Storey, James Kerr, Amy Wong, Krissy Longtin, Neil Doshi, Milena Rogilic, Tyson Bodnarchuk, Freddy Casia, Adam Gorley, and Danijela Pruginic. This year we have invited super-special guest artists Amber Albrecht and Shawn Keruneru to participate.

Previous YPF artist book have been featured at places such as Printed Matter (Toronto, ON), The Drake Hotel (Toronto, ON), Local 23 (Montreal, QC), Headquarters Gallery (Montreal, QC).

ELECTRIC HURRICANE

The art works in this show exemplify the collaborative efforts of the YPF. Despite the fact that we are all artists existing in different parts of the world, we come together to produce a series of 2'x2' wooden canvases all layered with different artists' contributions. A canvas starts as a raw wood surface, to which the first artist will apply some form of creative treatment. The work, however, is not yet done. It is then passed to another artist to add another layer of creative projection inspired by, and incorporating the last. The canvases are passed around until they are deemed completed. Every canvas is photographed at each stage of production, in order to illustrate the contributions of each artist, and the process towards the final products. Thusly, the ultimate artwork is viewed, not only as a piece in itself, but with the history of it's making, and the chronology of it's makers.

THE YPF

Founded in September 2003, the YPF are 15 determined artists who have learned that they can get a lot more accomplished in a group than alone and have therefore taken it upon themselves to create a forum where they can explore and develop their respective metiers while enjoying the support and encouragement provided by a creative community. Moreover, they are able to take advantage of one anotherʼs strengths, learn from one anotherʼs diverse skills and interests, and perhaps most importantly, they can effectively organize and promote themselves and their work.

Based in Montreal, where they have been prolific during their life as a collective, showing locally and abroad in places such as The Drake Hotel (Toronto, ON), All Tomorrow's Parties (Long Beach, CA), Jeff Electric Gallery (Silver Lake, CA), The Open Gallery (Long Beach, CA), The Glass House (Pomona, CA), Osheaga Festival at Parc Jean Drapeau (Montreal, QC), Centre Fractal in association with Muse d'art contemporain de Montréal (Montreal, QC), and Studio Jenia of the Belgo Building (Montreal, QC).

Members include:
James Braithwate, Emily Birnbaum, Dessa Harhay, Aaron McConomy, Jen Storey, James Kerr, Amy Wong, Krissy Longtin, Neil Doshi, Milena Rogilic, Adam Gorley, Danijela Pruginic, Eric Shinn, Freddy Casia, and Tyson Bodnarchuk.

for more info, check out www.theypf.com